We begin with a chat about the reach of the project, what the aspiratins are and possible design styles.
Phrases like "Put a penguin on it" are perfectly acceptable.
It will include all the project specifics, as well as estimated time needed for completion.
The creative wheels start turning. We reach for the stars.
Sometimes there is more than one way to go.
A first presentation with a variety of options can clear all doubts as of which path to take.
Once drafts are approved, we give the final touches and deliver the goods! Print material is ready to be sent to the printer.